Building the visual
identity for your concept.
Three ways to work together — from a single comprehensive shoot to an ongoing content partnership — structured to flex as your menu and concept take final shape.
You're in the position every great restaurant brand starts from: the food and the vision are coming together, and the visual identity needs to keep pace — before you've even opened the doors, and before a marketing partner is in place. Because the menu is still being finalized, every package below is priced per item rather than as a fixed total, so the investment scales cleanly whether you land on 20 dishes or 40. Pricing throughout this proposal also reflects where the concept is today — a single, pre-opening location — rather than the volume or scale of an established multi-unit brand. All three packages are built to work across social, your future website, and print from day one.
A single, comprehensive shoot that covers your entire menu and your space — your foundational asset library, built to launch the brand with when you open. Rates below reflect a single, pre-opening location rather than an established multi-unit brand.
- Full menu photographyEvery dish shot clean, on backdrop, ready for your website and delivery platforms
- Hero dish selection, shot with talentYour top dishes (typically 15–20% of the menu) styled as lifestyle social content
- Space photography — emptyDining room and bar, architecture and ambiance
- Space photography — with talentThe same spaces shot lived-in, through a guest's eyes
- Short-form video bundleVertical clips built for Reels/TikTok, covering food, space, and lifestyle moments
Everything in the Launch Shoot, delivered on an ongoing monthly rhythm — so your content keeps pace with new dishes, seasonal menus, and specials instead of going stale after month one. Scoped for a single location finding its footing, with room to scale up as volume grows.
- One shoot day on-site each monthUp to 4 hours on location
- Up to 8 new or rotating dish images monthly
- 3 short-form video clips monthly
- Coverage of seasonal items, LTOs, and specials as they launch
- Monthly content calendar planning call
- Priority schedulingBooked within 7 business days, ahead of one-off clients
The most cost-effective way to keep your visual identity current through your first full year of operation, with the deepest per-month discount and the most strategic support.
- Everything in the Monthly PartnershipSame monthly shoot day, image count, and video clips
- 2 additional seasonal campaign shoot days per year, at no extra chargeHolidays, restaurant week, anniversary, or a menu relaunch
- One complimentary chef/owner brand story video, annuallyA natural fit for a new concept — tell the origin story once the doors are open
- Quarterly strategy & content review call
- Top-priority scheduling48–72 hour turnaround
| Launch Shoot | Monthly | Annual | |
|---|---|---|---|
| Full menu photography | ✓ | ✓ | ✓ |
| Hero items with talent | ✓ | ✓ | ✓ |
| Space — empty & with talent | ✓ | ✓ | ✓ |
| Short-form video | ✓ | ✓ | ✓ |
| Ongoing / rotating content | — | ✓ | ✓ |
| Content calendar planning | — | ✓ | ✓ |
| Seasonal campaign days | — | — | 2 / yr |
| Chef/owner story video | — | — | ✓ |
| Quarterly strategy review | — | — | ✓ |
| Turnaround priority | Standard | 7 days | 48–72 hrs |
You're building this brand from the ground up without a marketing partner in place yet — a few additions make sure the content stays usable long after this project, whoever ends up managing it.
- Brand style consultation before the first shootA working session to set plating direction, prop language, and color story so every future image — ours or anyone else's — stays consistent
- A simple visual style guide as a deliverableUseful the day you bring on a marketing hire or agency of your own
- Model/talent releases handled for every shoot involving talent
- One round of minor retouch revisions included per deliverableAdditional rounds billed at $35/image
- Defined add-on rate for anything outside scopeExtra dishes at the per-item rate, rush turnaround at +25%, additional shoot days at the half-day rate
- Rescheduling policy48 hours' notice, no charge — inside 48 hours, a $150 rebooking fee applies
- Local exclusivity (optional, retainer packages)No direct competitor within a defined radius during the retainer term — worth discussing once you're ready
- Flexible start date for Packages Two and ThreeRetainers are built to begin at or shortly after opening, once there's a live space and menu to keep content flowing from — Package One stands alone as the pre-opening foundation
Launch Shoot
50% deposit to book, 50% due on delivery of the final gallery.
Monthly Partnership
Billed monthly in advance; first month due at signing.
Annual Partnership
Billed annually in advance, or monthly across a signed 12-month term.
Pick a package — or mix elements from more than one — and reply to confirm. We'll schedule a kickoff call to finalize scope and lock in your first shoot date. Sign below to accept this proposal as written.